Hairstylist at the famous Brighton Salon in Beverly Hills
Specializing in hair cutting, blonding, balayage, mens grooming, and k tip extensions
THE EARLY DAYS
After receiving my license, I continued waiting tables to make ends meet. The salon I wanted to work in was booth rental and I figured you should act based on where you want to end up and do what you have to do to get there.
These past ten years were crucial to building success. I reached out to as many people as I could daily, offering to do their hair. Much of the work I did was free, but it gave me the necessary exposure and most importantly, the knowledge which built my confidence. My clientele gradually flourished, and when I opened my own salon, my name and reputation was already established. I was able to get traction very easily and , additionally, help others to build their own clientele.
1500 hours of training
750 hair colors
BUILDING A SALON
The first goal was set on my 29th birthday. I would open a salon in 1 year. Ten months later “Hair” opened up to the public. It was a period of my life that taught me fundamental lessons about life and business. This was also the beginning of my entrepreneurial spirit and it was done with only $2000 in savings and no money down.
I expand on the process in my ebook; the hardships and high points of starting, maintaining, and growing a business.
Hair oil was has always been my go to product. In my experience styling, it was the one product that could improve the hair with one application. After not being able to choose the perfect oil to use at my salon, I decided to create one. I wanted to love something enough to sell to consumers and use with each client, no matter their received service. I’ve always wanted to launch my own brand, and in 2016 I began the journey of developing an oil.
Monte Rio was the name chosen. I always said I would name my kid, Monte, after my love for old school Monte Carlo’s. Being that Monte is Spanish for mountain, I thought Rio would best compliment it. Monte Rio offers a “mountain” of hydration. Argan oil was the most trusted and effective ingredient so it’s Monte Rio’s ase in its unique blend of antioxidants and vitamin E. This deliberate formulation was intended to benefit Skin as well as hair. Gender anonymous and compact, and trusted by celebrity stylists such as Eduardo Ponce, Ashley Gomila, and Ashley Antoine.
As unicorn hair was breaking the internet, I saw a need for a tool to help stylists create virally trending on social media platforms such as Instagram. Armed with an idea, I found inspiration in a GaryVee speech in which he says, “If something saves you time or money, you have something.” This patented technology helps artists visually see results before application and is used by numerous educators across the globe to teach color theory.
MAPPING The Way
build your brand
leadership. education. passion
Start Mapping The Way to a stronger, more relatable brand. Josh has grown hair and lifestyle brands from zero to communities of thousands.
Looking for a motivating and true story about hard work, perseverance and truly following your dreams?
Josh has brought his dream to life and is ready to help you do the same. Josh can help you develop your team’s skills.